Hi, I’m Blaž

I like to build things. Mostly on web, sometimes in my garage. Sometimes they’re useful, mostly they’re just fun little experiments.

By day I run brainylab — a development studio that makes AI and gamification actually do something for brands. We’ve build campaigns, quizzes, AI tools, minigames, learning platforms and other fun and wonderful digital products for clients.

I live in Ljubljana with my wife Ina, Dora, and our dog Gin. We travel when we can, build Lego when we can’t, and try to have dinner together every single day.

What I actually do?

I sit somewhere between product builder, creative director, and that person who can’t stop opening new browser tabs.

At brainylab, we help companies turn passive audiences into engaged ones — through gamification mechanics, AI-powered personalisation, interactive experiences, and smart martech thinking. Our clients range from big retail brands to insurance companies to car manufacturers. They all want the same thing: people who actually care about their brand. We help make that happen.

I write sometimes, that probably the reason you’re here.

Blog posts, website copy, the occasional book that I keep meaning to publish. I think out loud, which is probably why this website exists.

Things I’ve built

A mix of experiments, client work, side projects, and “I wonder if this works” moments:

• BirthdaiCards — AI-powered personalised birthday cards
• AI Quiz Builder — AI quiz and lessions builder should be smarter
• Prodajna Pisma — sales email magic in Slovenian
• ChatGPT Persona Framework — for marketers who want GPT to actually write like a human
• NoCode.si — back when nocode was still a bit of a secret
• A gamified learning platform for kids… that I’m still working on. Slowly. With love.

Things I’ve written

I’ve written guides, articles and a couple of books nobody asked for but I made anyway:

• 7 Flags of Gamification Design — my gamification framework
• A Guide to Building Effective Gamification Products for Marketing Campaigns
• ChatGPT Prompts for Digital Marketing

Also somewhere between 50 and 100 blog posts. I write when I have something to say. Which is often.

Off screen

• Music — I track everything I listen to. Religiously. It’s a bit geeky and I’m fine with that.
• Books — I keep a list. I’ve read more than I remember and I’m okay with that too.
• Quotes — I have a whole separate spreadsheet. Yes, really.
• Travel — Malaysia, Thailand, Finland, Sweden… We try to explore. The world is big and Ljubljana is a great home base.
• Board games & Lego — minimum once a week with Dora. Currently undefeated at building sets. Frequently defeated at the games.
• DIY — I renovated my home office and I’m unreasonably proud of it.

💬 Let’s talk

I like meeting people who build things, think about things, or just have a good question. Drop me a line, say hi, suggest a book, challenge me to a game.

Say hi