The Museum of Annoying Experiences is an interactive online experience created by Zendesk, a customer service software company.
This virtual museum was designed as a playful yet informative way to highlight common pain points that customers encounter in their online shopping experiences. By drawing attention to these issues, Zendesk aims to emphasize the importance of good customer service and how their solutions can help businesses avoid creating such frustrating scenarios for their customers.
Let’s breakdown this fun, and really well-designed experience:
Interactive Exploration
The museum is set up as an online space where visitors can navigate through different exhibits. Each exhibit showcases a particular annoying experience commonly faced by online customers, such as unhelpful chatbots, lengthy checkout processes, or hard-to-find contact information.
Educational Purpose
While it’s designed with a playful and humorous approach, the underlying message is serious: these annoyances can drive customers away. By presenting these issues in an engaging format, Zendesk encourages businesses to reflect on their own practices and consider how they might be inadvertently frustrating their customers.
Promotion of Zendesk Solutions
Naturally, as a marketing tool, the museum also subtly promotes Zendesk’s suite of customer service solutions. As visitors explore the annoying experiences, they’re also introduced to ways in which Zendesk can help resolve or prevent such issues.
Engagement with the Audience
The museum is also an example of content marketing. Instead of directly advertising their products, Zendesk is offering valuable and engaging content to potential customers. By doing so, they position themselves as thought leaders in the customer service domain and showcase their expertise in a creative manner.
Content Marketing Meets Gamification
The museum isn’t just an advert but an experience. It represents a perfect blend of content marketing and gamification. By offering an interactive and value-driven piece of content, Zendesk positions itself as an industry thought leader, extending knowledge wrapped in a delightful, game-like format.
To wrap up, the Museum of Annoying Experiences by Zendesk is a clever marketing tool that uses humour and interactivity to underline the importance of seamless customer service experiences, while also highlighting the solutions that Zendesk provides to businesses.