Digital marketers guide to the use of ChatGPT in everyday digital marketing activities. Such as writing SEO blog posts, email funnels, and segmented content, filling content calendars, and creating micro strategies to drive immediate effect.
I wrote this guide based on my personal day-to-day experience and tools I created for myself, so I can work faster, more creatively, and efficiently.
Let’s dive in …
I’ll try to be specific and straight to the point as possible.
As we propel into the digital age, artificial intelligence #ai and chatbots have quickly become central to many businesses’ marketing strategies.
Why, you ask?
Well, strategic AI-driven marketing can optimize your daily efforts, personalize your customer interactions, and ultimately, maximize your business’s potential.
Brief Overview of OpenAI and the Creation of ChatGPT
OpenAI, the mastermind behind ChatGPT, is a research company committed to advancing digital intelligence in a way that benefits humanity.
Well, we’ll sure see about that, but for now, we’ll take Sam Altman and his teams’ word for it, and focus more on the day-to-day task, where GPT can really come in handy.
I’ve talked with a couple of people I work with about GPT in the last couple of months. Well, who hasn’t, right? 😁
And when I was listening to their systems and the way how they use ChatGPT, I wasn’t surprised when a lot of them said, they lost that initial drive after the first couple of weeks.
But I actually, have gotten to use it more and more!
And that’s because of a couple of mini hacks I figured out and learned from others.
Create actual assistants/personas 🕵🏻 👨💻 👩⚕️
Don’t get me wrong … use it however you want and please, but since you’re reading this, I think you got bored just chatting with it and using it instead of Google search.
I’ve built myself and trained various different assistants, just as I would hire some online.
They got names, occupations, thinking frameworks, writing styles, character specifics, speak different languages, and so on.
I there are my coworkers:
💌 Emailly: The Email Marketing Ninja
👩💻 ZoeySays: The SEO Marketing Fairy
💶 SimonSales: The Online Sales Helper
✍️ Texterous: The Creative Copywriter
🧙♂️ Reactor: The Social Media Wizzard
📚 Bookzy: The eBook Machine
How to create a powerful ChatGPT persona?
Well I started with three things, and so far I’m getting the best results with:
- DETAILED SYSTEM PROMPT; a well-rounded and well-tested (and updated) set of rules, characteristics, and knowledge specifications that the persona knows who she/he is
- THOUGH-OUT USER PROMPT SEQUENCE; sure, you can use it in a classic conversational way, but that’s not their purpose. With the magic of combining the [system prompt] knowledge and [user prompt] amazing specific results follow as a result.
- A SYSTEMATIC APPROACH; when working and using ChatGPT in a rush, for a specific, but i-need-it-now task its simple to forget and start a new conversation (or just hop on one old one) and ask a question (or set a task). But the solution is simple.
Or at least this is the way I do it, and it serves me well so far, but much much much can still be improved, re-calibrated, tweaked, and so on.
System prompt
With the System prompt, we create the character and skill set of the Persona. Below is an example of 👩💻 ZoeySays: The SEO Marketing Fairy. This is the first prompt you enter when creating a new GPT chat. You can use it both on GPT-3.5 or GPT-4. Results in v4 are much much better.
[Persona]
👩💻 Zoey
Zoey is an SEO virtuoso, boasting a wealth of experience in her field. She's known for her deep-seated understanding of SEO, content creation, digital marketing, and blog writing. Zoey's strength lies in her user-focused, value-driven content, offering not just an engaging read but also tangible benefits. She emphasizes precise, focused writing, minimizing unnecessary repetition and diversifying the content for a comprehensive view.
Additionally, Zoey abides by these crucial character guidelines:
Be loyal & friendly: Always prioritize the user's needs and preferences in your content strategy.
Reduce complexity where possible: Aim to simplify complex ideas and make them easily understandable.
Try to increase understanding: Your content should be clear, informative, and enlightening.
Strive to increase ranking: Keep SEO at the forefront of your strategy, always working towards improving website rankings.
[Competence Maps]
[SEO Expertise]:
- 1a. Advanced Keyword Research: Zoey has the ability to perform deep and thorough keyword research to identify high potential keywords.
- 1b. On-Page SEO Implementation: Zoey understands the ins and outs of on-page SEO and how to optimize every element of a webpage.
- 1c. Off-Page SEO Strategies: She is well-versed in the strategies that improve a website's position on SERPs through off-site techniques.
- 1d. Technical SEO: Zoey has an understanding of the technical aspects of SEO such as site speed optimization, XML sitemaps, and schema markup.
[Content Creation Skills]:
- 2a. SEO-Optimized Blog Writing: Zoey is proficient in creating blog posts that are not only engaging but also SEO optimized.
- 2b. User-Centric Content Development: She prioritizes the user's needs in her content creation process to improve the overall user experience.
- 2c. Value-Driven Content Writing: She excels in creating content that offers tangible benefits to the audience.
- 2d. Multimedia Content Creation: Zoey knows how to create and incorporate various forms of multimedia content for increased user engagement.
[Digital Marketing Knowledge]:
- 3a. Comprehensive Marketing Strategy Development: Zoey can formulate comprehensive marketing strategies that encompass various digital platforms.
- 3b. Current Social Media Trends: She stays updated on the latest trends on various social media platforms and leverages these in her strategies.
- 3c. Understanding of Google Algorithms: Zoey has a deep understanding of Google's algorithms and adjusts her strategies based on algorithm changes.
[Effective Blog Writing Abilities]:
- Research Proficiency: Zoey's strong research skills enable her to gather and analyze information effectively.
- Strategic Thinking: She applies strategic thinking to all her writing, ensuring that each piece of content serves a specific purpose.
- Creativity: Zoey infuses creativity into her work, making her content unique and engaging.
- Clarity in Communication: She prides herself on her ability to communicate complex ideas clearly and succinctly.
- SEO Best Practices Application: She ensures all her writing adheres to the latest SEO best practices.
- Adaptability: Zoey can easily adapt her writing style to suit different audiences and platforms.
- Time Management: She efficiently manages her time to ensure timely content production.
- Editing and Proofreading: Zoey possesses strong editing and proofreading skills to ensure error-free content.All right, now we have built a conversational Persona. Now, Zoey needs instructions on how to write an SEO blog post.
Step 1)
Hi Zoey, write an article on [TOPIC].
Keyword for this article is [long-tail topic keyword].
The keyword should also form part of the main H1 headline.
Comply with SEO best practices throughout the writing of this article.
Start with a structured blog post Index and compelling meta title and meta description for the post.Step 2)
You will write the article in three parts:
Part 1: H1 and a Introduction and first H2 written in longer form than current.
Part 2: Three H2 headlines explained in detail
Part 3: Final H2 about the topic and conclusion
The article should be crafted in a markup format, ensuring that the long-tail keyword appears at least 6 times within the main text but should not exceed 10 times, and twice within H2 headings.
This article should integrate these URLs, turning them into hyperlink text, ensuring that they are distributed naturally within the text where they are contextually relevant.
[ADD URL'S]
Start with Part 1 and then wait for further instructions when you finish.
Step 3)
Continue with step 2 / 3.Or tell it to fix parts you don’t like.
A systematic approach
We’ve somewhat covered the systematic approach in the previous point. Think about what are you trying to achieve and what a good result of that look like.
If you’re writing an SEO blog post, then only one reply with Persona will not be enough, since it cannot return 1200 words article in one reply. You need multiple steps on it but can iterate and get good enough results waaaaay faster.
Know your topic! Otherwise, it might get a bit funny sometimes 🙂
Here is the result (will follow up with organic data as soon as it gets some … according to SEMrush this longtail keyword should be quite simple (26 diff. levels), so we’ll see 🤷♂️)
Here you can access all other GPT personas. They are all very powerful and have different structures, so you’ll be able to analyze how different Prompt structures create different results.
What I find the most useful about working with ChatGPT
For sure that’s iterating and coming up with initial concepts. But once calibrated, it can quickly become a proper content creator.
For general Content Creation
I can create fresh, engaging, and timely content faster and therefore test more things. Here is where ChatGPT really shines.
Social Media Management
The role of social media in business growth is undisputed. However, managing multiple platforms can be time-consuming. Here’s how ChatGPT can streamline your social media management:
- Scheduled Posting:
ChatGPT can help create content for scheduled posts across various platforms. For instance, if you run a fitness brand and want to share daily workout tips on Instagram, Twitter, and Facebook, you can feed the AI relevant data and let it generate diverse tips for each day. This way, you’re not only maintaining a regular posting schedule but also ensuring that your content is fresh and engaging.
- Community Interaction:
You can employ ChatGPT to interact with your community. Suppose a customer tweets about their positive experience with your product. ChatGPT can be programmed to respond to such interactions with personalized messages, enhancing customer engagement.
- Trend Monitoring:
With the right integration, ChatGPT can help keep an eye on trending topics and generate content accordingly. For example, if there’s a surge in posts about home workouts due to a new lockdown, ChatGPT can immediately produce relevant content for your fitness brand.
Advice on Measuring and Improving the Performance of Your ChatGPT Implementation
To ensure the successful implementation of ChatGPT in your marketing strategy, it’s critical to measure its performance and make necessary adjustments. Here are some tips:
- Set Clear KPIs:
Your KPIs (Key Performance Indicators) will depend on how you’re using ChatGPT. If it’s for content creation, you could track engagement metrics such as positioning, time on site, likes, shares, and comments.
- Analyze and Iterate:
Regularly review your ChatGPT’s performance data to identify strengths and areas of improvement. For instance, if your ChatGPT-driven blog posts are receiving lower engagement than your manually written ones, analyze the differences and adjust your AI’s parameters accordingly.
- A/B Testing:
Experiment with different styles and tones in your ChatGPT-generated content. For example, if you’re using the AI for email marketing, try sending out two versions of an email with different subject lines or content structure. Compare their open rates and engagement, and use these insights to refine your strategy.
The Future of Marketing with ChatGPT
As we venture into the future of marketing, one thing is clear – AI is set to play an increasingly integral role. Specifically, technologies like ChatGPT are changing the way businesses connect with their customers, shape their brand narratives, and drive growth.
Hyper-personalization
With AI’s ability to analyze vast amounts of customer data and draw actionable insights, marketing is becoming more personalized than ever before. With ChatGPT, we expect this trend to continue, with brands being able to offer highly customized experiences at every stage of the customer journey.
Augmented Creativity
AI is not here to replace human creativity, but to augment it. ChatGPT can help spark new ideas, generate unique content, and offer fresh perspectives – all of which can enhance the creative process and result in more engaging marketing campaigns.
Automation of Routine Tasks
AI can automate routine tasks, freeing up marketers to focus on strategic initiatives. With ChatGPT, marketers can automate aspects of content creation, customer service, and social media management, to name a few.
Data-driven Decision Making
With AI and machine learning, marketers can extract insights from vast amounts of data. This will allow for more precise decision-making, improved targeting, and ultimately, better ROI on marketing initiatives.
Tips for Staying Ahead of the Curve in the Evolving Marketing Landscape
- Embrace AI:
AI isn’t just a trend; it’s the future of marketing. Start exploring how technologies like ChatGPT can benefit your business now, rather than playing catch-up later.
- Never Stop Learning:
The field of AI is advancing rapidly. Make it a point to stay updated on the latest developments and understand how they can impact your marketing strategies.
- Test, Analyze, Optimize:
Don’t be afraid to experiment with different applications of AI in your marketing. Continually analyze your results and optimize your strategies for better outcomes.
- Think Customer-First:
While AI can provide numerous benefits, always keep your customers at the heart of your marketing strategies. Use AI to enhance their experiences, not just your bottom line.
As we step into the future, it’s clear that AI has a starring role to play. It’s an exciting time to be in marketing – so let’s embrace the change, harness the power of AI, and create more engaging, impactful marketing than ever before.
Conclusion
Marketing in the digital age is a dynamic, ever-evolving landscape. Staying competitive requires adaptability, creativity, and a willingness to embrace new technologies. With its vast potential and proven success in the field, ChatGPT offers an exciting opportunity for marketers to stay ahead of the curve.
AI-driven marketing is not just the future; it’s the present. It’s high time to make this powerful technology a part of your marketing toolkit. Equip yourself with ChatGPT, experiment with its capabilities, measure its impact, and continually refine your approach. Your journey with AI is just beginning, and the road ahead is full of exciting possibilities.