ChatGPT now shows product picks when someone searches with clear shopping intent.
Think “gifts for a home cook” or “best noise‑cancelling headphones under $200”.
These picks are not ads. They come from the open web. Your store can appear beside major brands—if ChatGPT can reach your pages.
Ask yourself:
Have I blocked OAI‑SearchBot?
ChatGPT relies on a crawler named OAI‑SearchBot.
If your robots.txt says “Disallow: /” or lists the bot by name, your catalog stays invisible. Open the file, allow the bot, save.
That one tweak can put every product page back on the map.
Do I watch referral clicks?
When ChatGPT links to a page it adds “utm_source=chatgpt.com” to the URL.
Google Analytics or any similar tool will pick that up.
Filter by that source and see how many shoppers land on your site straight from an answer.
Track it, compare it, act on it.
Am I ready for feeds?
OpenAI plans to accept direct product feeds. Feeds mean fresher prices, exact stock counts, and richer attributes.
Fill out the interest form today so you get the invite the moment the door opens.
Here you can submit your shop