There’s a new experiment in Google Labs called Pomelli.
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It promises to “easily generate on-brand content for your business.”
noxnoxnoxnoxnoxAdd your website to the app, and it builds your entire brand DNA from what it finds.
noxnoxnoxnoxnoxThen it uses that DNA to create campaign ideas and ready-to-share social creatives.
noxnoxnoxnoxnoxLet’s go through what it is, how it works, and who it’s really for.
noxnoxnoxnoxnoxWhat Google Pomelli is?
noxnoxnoxnoxGoogle Pomelli is an AI-powered design assistant.
noxnoxnoxnoxnoxYou enter your website URL, and it automatically scrapes your site to extract fonts, colors, tone of voice, and imagery.
noxnoxnoxnoxnoxFrom that data, it builds what it calls your Business DNA — a snapshot of how your brand looks and sounds online. That DNA then fuels everything else Pomelli generates: social posts, campaign ideas, and visuals that match your existing identity.
noxnoxnoxnoxnoxThink of it as an auto-branding machine that studies your site and turns it into a creative toolkit.
noxnoxnoxnoxnoxHow It Works
noxnoxnoxnoxThe flow is surprisingly straightforward — and beautifully designed.
noxnoxnoxnoxnoxStep 1 – Enter your website
noxnoxnoxnoxYou start by typing in your domain.
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Pomelli begins “analyzing your business and generating your Business DNA.”
noxnoxnoxnoxnoxIt scrapes your homepage, reads your copy, studies brand values, and even pulls in visuals directly from the site.
noxnoxnoxnoxnoxStep 2 – View your Business DNA
noxnoxnoxnoxAfter a few minutes, you get a dashboard with your extracted colors, fonts, imagery, and messaging pillars.
noxnoxnoxnoxnoxIt’s clean, editable, and eerily accurate — as if an AI designer sat through your brand workshop.
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brainylab example
noxnoxnoxnoxnoxStep 3 – Generate campaigns
noxnoxnoxnoxOnce your DNA is ready, you can ask Pomelli to create campaign ideas based on your brand’s tone and values.
noxnoxnoxnoxnoxIt suggests social campaigns with matching visuals, headlines, and layouts.
noxnoxnoxnoxnoxFrom there, you can pick a concept and view multiple creatives — like a small content studio built into your browser.
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So, Who Is this Tool For?
noxnoxnoxnoxPomelli seems built for small and mid-size businesses, agencies, and marketing teams that need quick, brand-aligned content without hiring a designer for every post.
noxnoxnoxnoxnoxI think its also great for founders or freelancers who already have a website but no clear brand system documented.
noxnoxnoxnoxnoxPomelli helps reverse-engineer that system for you.
noxnoxnoxnoxnoxFor big brands, it’s probably more of a creative assistant than a replacement — a fast way to get aligned ideas before the design team polishes them.
noxnoxnoxnoxnoxEven thoug you can upload your custom design assets, product images and logos, as far as I could tweak it, was to the point of possible campaign ideas and not even close to a real-life campaign a serious brand would publish.
noxnoxnoxnoxnoxMe and my team at brainylab actually built a similar tool last year for the Olympic Committee of Slovenia – Leopold AI.
noxnoxnoxnoxnoxThe goal there was to let their sub-committees automatically generate social visuals from predefined templates, aligned with their brand guidelines.
noxnoxnoxnoxnoxSo I looked at Pomelli with a mix of curiosity and respect.
noxnoxnoxnoxnoxIt’s simple, elegant, and very Google-ish.
noxnoxnoxnoxnoxIt nails the onboarding experience — from the tone of voice to the smooth transitions.
noxnoxnoxnoxnoxBut it also confirms what we’ve seen in practice: AI can automate design tasks, but you still need human judgment to make sure the result fits the story you want to tell.
noxnoxnoxnoxnoxPomelli is great at pulling visual patterns. It’s less great at understanding emotional context — which is still the hardest part of branding.
noxnoxnoxnoxnoxAnd without the ability to train AI models on custom imagery, it remains very difficult for them to execute truly creative and especially versatile design and storytelling.
noxnoxnoxnoxnoxBest Features
noxnoxnoxnoxBusiness DNA extraction
The automatic brand audit is fast, accurate, and genuinely useful. Seeing your fonts, colors, and tone mapped out in seconds feels like magic.
Campaign suggestions
It doesn’t just show designs — it gives campaign ideas. That’s a step beyond Canva-style generators.
Smooth UX
The interface is polished and intuitive. The microcopy, colors, and flow are clearly crafted with care.
Key Deficiencies
noxnoxnoxnoxShallow brand understanding
It reads what’s visible on your site, but it doesn’t grasp nuance. It can’t tell the difference between a slogan and a tagline, or between humor and irony.
Limited customization
You can edit your DNA, but not deeply enough to control hierarchy or creative logic.
Output still feels AI-generated
The generated campaigns look decent, but generic. You wouldn’t publish them without human refinement.
Doesnt work in EU at the moment
At the moment you need VPN and connect to US servers to use the tool.
Wrapup
noxnoxnoxnoxPomelli is a glimpse into how brand creation might work in the next few years.
noxnoxnoxnoxnoxMonths?
noxnoxnoxnoxnoxFeed an AI your website (brandbook? Styleguide? Design System?), get your identity system back in minutes, and start generating content instantly.
noxnoxnoxnoxnoxIt’s fast, smart, and inspiring — even if it’s not perfect yet.
noxnoxnoxnoxnoxAnd it’s exciting to see Google exploring a space we’ve already been building in.
noxnoxnoxnoxnoxIf you’re a marketer or designer curious about the future of AI-assisted branding, give Pomelli a try.
noxnoxnoxnoxnoxIt’s free, fun, and just the right mix of creativity and automation.
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