This is a blog post on how I use AI to help me brainstorm ideas, build a structure around my thoughts and iterate my writing.
Using AI tools is like having an insanely sharp tool that takes your raw ideas and helps you chisel them into something meaningful.
From generating concepts to fine-tuning drafts, AI has completely transformed how I create.
It’s not perfect, but that’s the point.
It’s a process—a collaboration, really.
Let me show you how I’ve built systems around AI to supercharge creativity and make writing way more fun.
Step 1: Build custom GPT’s
Imagine having a creative assistant who thinks like you, understands your style, and helps you refine your ideas.
That’s exactly what a custom GPT can do.
Last year, I built my own.
It’s not complicated—just some fine-tuning and clear instructions.
Now, whenever I need fresh ideas or want to explore a topic deeper, I turn to my custom GPT. It’s like brainstorming with a smarter version of yourself.
If you’re curious, here’s a step-by-step guide on building your own GPT.
The biggest win?
It doesn’t just spit out generic content. It challenges my ideas, highlights gaps, and makes suggestions that push my thinking forward.
This makes the whole process—from brainstorming to outlining—faster and more focused.
Step 2: Teach ChatGPT to write like you
I used to read what I wrote and cringe. “This doesn’t sound like me.”
With some back-and-forth iteration, I trained it to write in a way that feels natural to me.
Think of it like teaching a friend to mimic your tone—only this friend learns faster and doesn’t mind the extra work.
Here’s how I did it:
- I shared examples of my past writing,
- tweaked the outputs, and
- gave super-specific feedback.
Over time, ChatGPT started nailing my voice.
Want to give it a shot?
Start here: How to Create and Use Your Own Writing Style with ChatGPT.
But remember, this isn’t about AI doing the writing for you.
It’s about making the first draft less painful.
And once you have a solid draft, the editing becomes fun.
Step 3: Organise & plan
Ideas are messy.
My brain jumps from one thought to another, leaving me with scattered notes and half-baked concepts.
That’s where ChatGPT Projects come in.
Think of it as a digital whiteboard where I can organize content, create outlines, and track progress.
For example, when planning this blog post, I used Projects to map out the structure, brainstorm sections, and even draft a few rough paragraphs.
It’s like having a writing buddy who also doubles as a project manager.
If you’re juggling multiple ideas, you’ll love this: How to Use ChatGPT Projects.
Step 4: Automate
Finding the right topic is half the battle.
I’ve set up Project Tasks to automate web browsing, so I’m constantly discovering fresh content.
This means I spend less time Googling and more time writing.
For instance, I can ask ChatGPT to compile the top articles on a subject or dig into niche forums for unique insights.
The result?
A list of ready-to-explore topics that spark creativity and save hours.
Step 5: Write, sleep on it and publish
And now the fun part stars.
I’ve found the idea.
Built a structure for the post.
Debated the idea and gain different perspectives.
Now its time to write.
To think.
To tinker.
To let it our.
See how I learned to write better with this Copythat approach.
My 5-step Process for using AI
Here’s how I use AI to get from idea to finished piece:
- Brainstorm ideas with my custom GPT.
- Organize those ideas into a structure using ChatGPT Projects.
- Refine the outline with AI, making sure it aligns with what I want to say.
- Read something inspiring to get in the mood (like a letter from Copythat).
- Write. Edit. Publish.
That’s it.
Simple but effective.
If you’re looking to make writing less daunting and more enjoyable, try building your own AI-powered system.
It’s not magic, but it might just make the process a little smoother—and a lot more fun.
Go, and start!