Have you noticed this trend lately … Faceless videos.
Simple Shorts.
With just a story. Mostly boring, but some hook you in.
They’re everywhere! On Instagram, YouTube, TikTok—you name it.
These videos, packed with compelling stories and eye-catching visuals, have taken the internet by storm in the past few months. Even on Quora, there are lengthy debates about the potential income from making these faceless videos.
As I was scrolling through these discussions, I came across a tool like Shortgenious, AutoShorts.ai, invideo.ai and similar, designed to make creating these videos a breeze.
It got me thinking …
Me and my wife are talking occasionally if we should start something together.
A weekend thing.
To hang out together, have fun, be creative and possibly earn some extra money.
So this trend got my attention.
The concept is pretty simple and straight forward.
- Take a compelling story or piece of advice (help with ChatGPT),
- add some dynamic text (ChatGPT will write it),
- a few stock images or video clips (AutoShorts creates and distributes it),
- and boom—you’ve got content that can go viral.
The more I thought about it and researched, the more it became clear: the real money makers here aren’t just the creators making these videos.
It’s the platforms themselves.
Both the tools for creating and distributing content, and the social and advertising platforms that host them, are where the big bucks are being made.
Think about it.
Tools like the ones I mentioned above are popping up everywhere, making it easier than ever to produce content.
Then, social media platforms like Instagram, YouTube, and TikTok are more than happy to provide a stage for these videos, driving massive engagement — and, of course, collecting all that sweet ad revenue.
Sure, some creators do strike it big.
They find a niche, hit the right note with their storytelling, and monetize through ads, sponsorships, or affiliate marketing.
But for every account that hits it big, there are countless others struggling to break through the noise.
The people making serious money aren’t necessarily those cranking out faceless videos day in and day out.
It’s the platforms and the tools that empower this kind of content creation.
They’re the ones selling the shovels in this modern-day digital gold rush.
So while I’m still tempted to try my hand at creating some of these videos, I’m also thinking about where the real opportunities lie.
Maybe the best way to jump into this trend isn’t by making videos but by supporting those who do.
Whether that’s through tools, educational content, or even helping brands navigate this new landscape, there are many ways to strike gold.
For now, I’ll stick to my blog and keep researching.