Frubes gamified the lunchbox experience with a new, interactive online game that’s not just about snacking.
It’s about having fun and winning big.
Frubes is a popular brand among kids in US and UK, and they have just launched an online whack-a-mole style game featuring their beloved characters.
This game is part of their broader “Freeze ‘Em” summer campaign, which encourages parents to freeze Frubes and use them as a chilled treat in lunchboxes.
But this isn’t just about keeping lunches cool.
The game offers kids the chance to win exciting prizes, including a PlayStation 5. It’s a smart move from Frubes, combining product engagement with the thrill of competition.
What makes this campaign stand out is its use of gamification.
A growing trend in marketing that turns everyday experiences into interactive challenges.
By integrating a game that’s easy to access and fun to play, Frubes is not just offering a snack; they’re offering an experience.
The campaign is further amplified by strong social media and content creation strategies.
For parents looking to make lunchboxes more appealing, and for kids who want a bit of fun with their meals, this campaign is a win-win.